Pedaling Thoughts Logo
Pedaling Thoughts Poster
Pedaling Thoughs Website
Pedaling Thoughts Ride
Pedaling Thoughts Ride
Cycling is celebrated mainly for its simplicity, practicality and eco-friendly properties. We often hear the benefits it has on our health and environment, but it’s less common to talk about it from a social perspective. For my Master’s project, I focus on this neglected subject and explore cycling as a tool and method to connect people and initiate dialogues.
The project is a continuous research reaching its peak in an event series inviting participants to a shared bicycle ride and engaging them in conversations on a broad range of subjects. My goal is to create a fun and dynamic way for people to connect, share and discuss. It is a non-conventional graphic design project where my identity as a designer flourishes in the chosen solutions to communicate the vision of the project.